Marketing Compensation Benchmarks

Across 61 Marketing leadership roles shared with Whispered, the median total compensation is $274,997 and the average is $284,674. Each figure is base salary plus 75% of on-target bonus. Figures run from $150,000 to $650,000. Within Marketing, that is C-Level roles at a median of $275,000 across 12 roles, VP roles at a median of $293,749 across 28 roles and Director roles at a median of $230,000 across 21 roles.

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Every Marketing role with confirmed compensation

Average $284,674Median $274,997

61 roles

Go-to-market leadership roles shared with Whispered, by function, level, company size, location and year.
TitleLocationLevelSizeBase + bonus
Chief Growth OfficerRemote, US-EastC-Level500+$650,000
Chief Marketing and Growth OfficerRemoteC-Level50–200$260,000
Chief Marketing OfficerRemoteC-Level—$275,000
CMOUndisclosedC-Level50–200$275,000
Executive Vice President, Global Marketing and Revenue GrowthSF Bay Area, NYC AreaC-Level500+$637,500
SVP of MarketingUS-WestC-Level1–50$275,000
CMORemote, US-CentralC-Level500+$250,000
CMO #0034SF Bay AreaC-Level500+$400,000
Head of MarketingUS-WestC-Level1–50$175,000
Head of MarketingNYC AreaC-Level50–200$200,000
Head of Marketing =4M6RemoteC-Level1–50$375,000
Head of Marketing =GBNSF Bay Area, NYC AreaC-Level50–200$350,000
Director/VP of MarketingRemoteVP500+$500,000
Head of GTMSF Bay AreaVP1–50$280,000
Head of MarketingSF Bay AreaVP1–50$300,000
Head of Product Marketing, Jira and FlywheelRemoteVP500+$245,887
Head/VP Growth/Revenue MarketingUndisclosedVP500+$363,000
VP of B2B MarketingNYC AreaVP500+$305,000
VP of MarketingRemoteVP50–200$287,500
VP of MarketingSF Bay AreaVP50–200$275,000
VP of MarketingSF Bay Area, US-WestVP50–200$275,000
VP of MarketingSF Bay AreaVP200–500$312,000
VP of Product MarketingSF Bay AreaVP500+$310,000
VP Revenue MarketingSF Bay AreaVP500+$320,000
VP, MarketingUndisclosedVP1–50$230,000
VP, Revenue MarketingRemoteVP500+$301,500
Head of Growth MarketingRemoteVP500+$280,000
Head of Growth Marketing =TF5SF Bay Area, US-WestVP50–200$225,000
Head of Product Marketing =CXRSF Bay AreaVP1–50$375,000
SVP, Marketing #WRZRemoteVP50–200$180,000
Vice President of Marketing and GrowthRemote, SF Bay AreaVP200–500$257,740
VP of Demand Generation #8JISF Bay AreaVP500+$400,000
VP of MarketingEuropeVP1–50$275,000
VP of MarketingSF Bay Area, US-WestVP1–50$150,000
VP of MarketingSF Bay Area, NYC AreaVP500+$325,000
VP of Marketing =SFKRemote, NYC AreaVP1–50$250,000
VP, Corporate MarketingRemoteVP500+$300,000
VP, MarketingRemoteVP50–200$274,997
VP, MarketingRemoteVP1–50$299,998
VP, Marketing #SF Bay Area, NYC AreaVP50–200$350,000
Director of Demand GenerationRemoteDirector200–500$220,000
Director of Growth MarketingRemoteDirector1–50$225,000
Director of Product MarketingSF Bay AreaDirector1–50$230,000
Director, Customer AcquisitionNYC AreaDirector1–50$200,000
Director, US MarketingRemoteDirector500+$224,993
Go-To-Market Enablement DirectorRemoteDirector200–500$300,000
Growth LeadSF Bay AreaDirector—$250,000
Growth Marketing LeadSF Bay Area, NYC AreaDirector50–200$230,000
Head of GrowthRemoteDirector1–50$250,000
Head of Marketing Operations, Planning & Growth SystemsSF Bay AreaDirector200–500$240,000
Senior Director of MarketingNYC AreaDirector500+$250,000
Senior Director of MarketingUS-WestDirector500+$275,000
VP, MarketingRemoteDirector1–50$200,000
Content Marketing / Growth LeadNYC Area, RemoteDirector1–50$200,000
Director of Demand Generation #0013SF Bay AreaDirector50–200$270,000
Director, Marketing OperationsRemoteDirector200–500$250,000
Expansion Marketing LeadSF Bay AreaDirector—$260,000
Head of Consumer Growth #SF Bay AreaDirector1–50$225,000
Head of Growth MarketingNYC Area, SF Bay AreaDirector50–200$225,000
Head of Marketing #US-WestDirector50–200$270,000
Sr. Manager, Demand GenerationRemoteDirector50–200$200,000

Whispered has thousands of unposted roles. This comp database shares selected ones where we have confirmed comp. Comp is always listed as Base + 75% OTE Bonus. Sales comp numbers are more difficult to benchmark.

Data last updated